Instagram used to be my favorite social media platform but the algorithm and other recent updates lately have made using it incredibly frustrating. Earlier in the year, I thought I was the only one feeling like engagement had gone down but a few friends had mentioned they saw a stunt in engagement as well. Fast forward to end of Spring, engagement became worse and growth almost nonexistent. At first I thought, what in the world did I do? I was posting consistently and I thought the quality of my photos were pretty darn good for someone who had 0 experience with photography.
Fortunately (and unfortunately) lack in growth and engagement was an issue for nearly 90% of the people I followed as well as others I’ve seen in different niches. It sucks but rather than moping around (okay I still do this LOL) I began to do TONS of research. After months and months of reading articles and talking to dozens of Instagrammers, I think I can offer a few tips on how grow and build a loyal audience.
Similar to what I did in my post about Do’s and Don’ts of Brand Pitches, I asked several fellow influencers to give me their opinion on this topic.