One of the perks of being a blogger, influencer, youtuber, etc. is having the opportunity to work with brands we’ve always adored! If you’re lucky, they’ll contact you directly but often times creators like ourselves will take the first step and pitch to brands in hopes of starting a wonderful relationship.

This post has been one of the most highly requested topics and the main reason I held off on posting is that I didn’t think I could give you the best advice and tips..until now that is! Instead of telling you exactly how to pitch to brands, I’ve collaborated with several beauty influencers and bloggers to give you the biggest things you should and should not do when it comes to contacting brands.

Do's and Don'ts | Pitch to Brands

I spent countless hours researching how to pitch to brands before I sent my first email. I had no what to include and what would be considered too much. I hope this post can help any of you who have second thoughts to writing a pitch.

Some of the lovely ladies I’m lucky to have in my circle were more than kind enough to offer their input when writing a pitch to brands! I think it’s important to get thoughts from more than one person because everyone has and goes through different experiences that we can all learn from.

So let’s get right into it!

The influencer community is continuously growing and brands don’t always have the time and manpower to find us through our social medias/blogs/youtube channels. Therefore, it’s great to introduce ourselves to brands by reaching out to them via email with information related to why you’d be a great asset to the company, examples of your work, media kit, etc. However, it’s quite easy to go astray, which is why we’ll be listing several tips to lead you in the right path to create the perfect pitch!

DO

Talk about the brand specifically such as your favorite products and why you’re reaching out to them.

Rochelle (@beauty_and_rochelle)

DON’T

Don’t contact a company and sound like a robot, show them you are passionate and show them a media kit that includes companies that have featured you. It’s not about getting free makeup, it’s keeping others informed on products, so be sincere rather than contacting a company for free product. If that’s what you’re wanting, you’re not in it for the right reasons. Be passionate, be helpful.

Daisy (@dwglamgeek)

DO

Attach a media kit and always be professional when composing your pitch and email.

Vanessa (Beauty Products Are My Cardio)

DON’T

Do not just ask for free product. Explain your intentions for it rather than just asking!

Rochelle (@beauty_and_rochelle)

DO

Present yourself as a business asset! Include reasons why it would be smart for the brand to work with you. For example, include whether you do extensive product reviews/quality product shots, what patforms you show the product (IG/Blog/Snapchat/IG Stories/etc) so they ca see how much exposure their product is actually going to get from you specifically! The more exposure the better, you are an investment to the company and if they’re sending you free product, prove why that investment would be worthwhile and present yourself in a positive way for them as a business.

– Shannon (@beautyandabeatface)

DON’T

Don’t be disheartened you don’t receive an answer back . Brands, especially larger ones,  receive hundreds of emails a day from influencers wanting to collab, be put on their PR list, etc. so it’s important to manage your expectations. Sometimes it can take companies weeks to email you back and often times, they will not respond.

Yours truly (@glamourandgiggles)

DO

Use a professional format when emailing companies. If you wouldn’t send it to your boss, don’t send it to the company you’re trying to promote for!

Paige (@bakeandglow)

Do's and Don'ts of Pitching to Brands

DON’T

Don’t fall out of touch with companies you have previously worked with! Always be grateful and thank them for their generosity if they have sent PR or collaborated on a post with you, or even if they reposted a picture of yours! Showing them you have gratitude and that you are not only pleasant to work with but also willing to go the extra mile to say thank you will make you more memorable and more appealing than others who did not do the same. Usually those who you have communicated with will be the same person you interact with next time, such as their PR contact. So say thank you – personally to them, know their name and address them personally in any communication if possible, and don’t let them forget you!

– Shannon (@beautyandabeatface)

DO

Check for PR/Collab forms on the brand’s website! There are many companies that have forms linked on their website, often on their Contact/FAQ page, for influencers/bloggers to fill out!

Leslie (@lapetitechicmommy)

DON’T

Don’t forget to attach a media kit. I know this one’s been mentioned before but as someone who is guilty of forgetting to attach media kits in emails, I think it’s a fair reminder. If you don’t have a media kit, make one! There are tons of free templates available if you search on google! If you need any assistance/questions about media kits – let me know!

Yours truly (@glamourandgiggles)

DO

Provide written blog and Instagram examples in your email.

Vanessa (Beauty Products Are My Cardio)

DON’T

Don’t be rude if brands say no, reject your collaboration ideas, etc.

Leslie (@lapetitechicmommy)

DO

If you’re contacting a brand with the intention of proposing a brand-blogger collaboration, make sure to explain why you think you’d be a good fit for reviewing their products, and make sure their products fit with your niche! A good thing to include is some useful info about your demographics (follower count, monthly page views, and links to your website/social networking sites) as well as how collaborating can benefit both you and the brand; personalize your email and be friendly and professional, but not demanding. You attract more bees with honey than with an overbearing, entitled attitude. At least, that’s how the saying goes, isn’t it?

– Vanna (@skincaremochi)

DON’T

Do not bombard brands with continuous emails. (Like mentioned above, they get tons of emails daily so it does take time to respond. Also, it just looks bad..I mean, how would you feel if you got repetitive emails from the same person in a short time span?)

Leslie (@lapetitechicmommy)

DO

Establish yourself to where you take great photos – no you don’t need a fancy camera or anything – just take bright, clean, crisp shots, it attracts people. It helps grow your followers and it definitely helps to have more followers – you don’t need a  million or anything, but show that your page is about beauty and blogging (or whatever your niche is) and the engagement help show that people are drawn to your picture and are interested.

Daisy (@dwglamgeek)

DON’T

Don’t take on too much all at once. Many brands are working with time constraints, and have an idea of when they’d like to see your reviews go live. Avoiding taking on too much will save you a lot of headaches and poor relationships with brands in the future – remember, it’s a business deal like any other, and both parties should hold up their end of the bargain. At the same time, most bloggers put a lot of love/effort into their work without getting paid, so if you do need more time to review a product, make sure to communicate this with the brand and let them know. Most brands are aware that bloggers have jobs/lives/families outside of blogging, and I usually give the time frame of 1-3 weeks to publish a review, depending on the product/my current workload. Don’t be afraid to be honest with brands, communication is never a bad thing!

Vanna (@skincaremochi)

DO

Know that when reaching out to a company, you’re not getting a freebie, they aren’t sending you gifts. It’s a partnership and you have to gold up your end of the deal by promoting and reviewing their products (unless you really dislike the product, in which case contact the company directly and let them know, respectfully of course!)

Paige (@bakeandglow)

I hope this helped you get an idea of what to include when it comes to creating that perfect pitch! Do you have any do’s and don’ts you’d like to add? Leave them in the comments below!

Also, wanted to say a huge thanks to Daisy, Leslie, Paige, RochelleShannon, Vanna, and Vanessa for taking the time to provide their thoughts! Be sure to check them all out – they’re all beyond wonderful!