Beauty’s biggest event is back! That’s right, it’s time for 21 Days of Beauty at Ulta and the deals are HOT (up to 50% off MAJOR brands.) Below is a list of all my recommendations for the 3 week event from Daily Beauty Steals, Hot Buys and Glam Kits that you all should DEFINITELY check out.


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  • This event will run from September 2 to September 22 both in store and online
  • Click here to see the full calendar for this three week event!
  • Platinum and Diamond members will receive free shipping (no minimum) with a purchase of a beauty steal!
  • There are online only steals that are already listed on the online calendar – make yourself familiar with them ahead of time, they tend to sell out QUICK! For example – Lime Crime’s Venus Eyeshadow Palettes will be marked down 50% (making them $18 each!) on September 2nd.
  • Platinum and Diamond members will have additional perks throughout the event – keep your eyes peeled on Ulta’s emails!


Daily Beauty Steals are different deals that will change daily, here are my recommendations:

September 2nd – Too Faced Hangover Replenishing Face Primer – $17

All my dry skin friends will LOVE this, it’s lightweight yet super effective! It’s marked down 50%, if I didn’t have several backups already I’d for sure be purchasing another one.

September 4th – Becca Shimmering Skin Perfector Liquid Highlighters – $20.50

These are regularly $41 a piece so if you’ve been eying them, now is the perfect time to grab them! I am IN LOVE with Becca’s Shimmering Skin Perfectors – I have swatches and review on many of them here! I personally prefer the pressed formula because I like a more intense look but if you prefer a natural, healthy glow – the liquid formula is perfect.

September 5th – Benefit Hoola Bronzer – $15

A staple for so many people! Both the OG Hoola and Hoola Lite will be marked down 50%. I love to use the OG shade – it gives the perfect amount of warmth!

September 6th – Tarte Quick Dry Matte Lip Paint – $10

This formula is great for those who like a thinner consistency. It’s long wearing and comfortable – Bounce is one of my favorite shades!

September 8th – Ofra Highlighters – $14.50-$16 (Select Shades)

(ONLINE ONLY) Select Ofra Highlighters will be marked down 50% on the 8th – such a steal! I’ve heard nothing but amazing things about these highlighters so I’ll definitely be picking one or two for myself!

September 11th – Algenist Power Recharging Night Pressed Serum – $47.50

(ONLINE ONLY) If there’s a skincare item I recommend checking out, it is this one. Algenist is one of the few brands that really make an actual difference to my skin. This pressed serum is light yet SUPER effective, it hydrated and smoothed my skin so well!

September 14 – IT Cosmetics Brow Power Universal Eyebrow Pencil – $12

I wanna say this was on last year’s 21 Days of Beauty as well – I remember purchasing a few for myself and my mom! They’re hands down one of my all time favorite brow pencils. The formula is perfect and the shape allows for easy brow shaping and filling!

September 16th – Too Faced Chocolate Bar Eyeshadow Palette – $24.50

Listen..if you don’t own this yet..I highly recommend you click that link about and purchase one. It’s one of my holy grails and staple for many others as well! Formula is perfect, shade range is incredible for daily and evening looks, it’s basically a classic.

September 16th – Benefit Goof Proof Brow Pencil – $12

Another brow pencil I LOVE! It’s slightly creamier than the IT Cosmetics one but I reach for this when I want a brow pencil more true to my brow hair shade.

September 20th – Origins Morning Must Haves – $11

Origins is another favorite skincare brand of mine and this kit has a handful of products I enjoy! It’s perfect to haul if you’re planning to travel soon!

September 21st – Benefit POREffessional Face Primer – $16

Another staple for many! If you have pore issues, this will be your new BFF! I ALWAYS have this in my makeup kit – it just really hides those pores like no other!

September 22nd – Urban Decay All Nighter Makeup Setting Spray – $16

The holy grail of setting sprays for so many! I plan on stocking up on these during the sale!

A quick note: These will be available as a duo kit for $39 during the ENTIRE event. That sounds so enticing but remember, if you purchase two as a steal on the 22nd – it’ll cost you $32, saving you $7 compared to the Kit! Nevertheless, I will be listing the duo kit in the “Glam Kit” section below since it’s still an incredible deal and I won’t be surprised if these sell out quick on the 22nd.


Hot buys are items that will be discounted the entire 3 weeks of this event, here are my recommendations:

SmashBox Spotlight Palettes – $21

I love these trio of highlighters – I always travel with them, the formula is so smooth and the finish is gorgeous!

Pur Lashes – $4-$8

I’m a huge fan of these lashes, they’re easy to apply and look stunning! My favorite are the Diva Lashes!

Dr. Brandt No More Baggage – $15-$29

This visibly reduces the looks of under eye bags and dark circles – it’s amazing.


Glam Kits are new goodies, here are ones I think are incredible deals/products:

*I will try to update this section with links as soon as the products go live

Urban Decay All Nighter Duo – $39

I mentioned this above – this duo is two FULL SIZE Urban Decay All Nighter Sprays – a $64 value! If you miss where these will be $16 each on the 22nd, grab this duo for yourself or split it with a friend!

Urban Decay Holiday Hall of Fame – $39

I squealed with joy when I saw this kit! It’s literally all my favorite Urban Decay products in one kit! Perfect for gifting or (in my case) a great kit to have for yourself! It includes smaller sizes of the All Nighter, Primer Potion, 24/7 Glide on Eyeliner, and Perversion Mascara.

These are just a few things I recommend checking out! Let me know what you plan to haul!


3 Comments on Ulta Beauty 21 Days of Beauty – My Recommendations

  1. I’m so excited for the sale! I’ll defi be picking up the UD All Nighter and the pur Lashes. I’m looking forward to picking up the moisturizers from Clinique and philosophy, and getting the Mario Badescu vitamin c serum. I’ve wanted it for a while but couldn’t see myself coughing up the $45 any time soon. Bows my chance!
    I’m definitely getting the ABH Brow Definer. I might try the good proof pencil too. There’s just so many goodies in the lineup that I want.
    I already own the too faced chocolate bon bons palette, so I’m not sure I’ll get the regular chocolate bar palette. Maybe.

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